Why is your personal information important?
Information is a commodity. Facebook and Google offer free services but collect, sell and analyze user data on behalf of advertisers. The information we share for free is monetized in a big way. When using an app for free, you are giving away your valuable information in return.
Every time you download a free app, you generally share:
• Your browsing history
• Your SMS app
• Your contact list
• Access to your camera
• Access to manipulate your cookies
This data is analyzed and used to deduce the advertisement content of products that you are most likely to purchase.